After winding through the streets of Adelaide, Father Christmas's journey will end where it all began - in Rundle Mall.
From Beehive Corner, Father Christmas will be led by a band and dance group through Rundle Mall to a landing stage at the Gawler Place canopy where he will deliver a special Christmas message to the people of South Australia.
Over 320,000 families put on their best Christmas outfits and lined the streets to watch the largest Christmas parade in the Southern Hemisphere.
Floats, elves, clowns, dancers and bands marched along the 3.7-kilometre route before Father Christmas greeted the public to start the festive season in South Australia.Â
Since 1933, the National Pharmacies Christmas Pageant has grown to become one of Australia's most cherished events, celebrated every November with the support of National Pharmacies and the South Australian Tourism Commission's events arm, Events South Australia.
As the Southern Hemisphere's largest public parade, it marks the official welcoming of Father Christmas to Australia, with the man in red greeted by well over 320,000 excited parade-goers in 2023 waving their favourite floats by from behind the 'Blue Honour Line'.
National Pharmacies is the title sponsor of the Christmas Pageant, and a proud South Australian organisation. Since opening its first dispensary in Adelaide in 1911, National Pharmacies has expanded to 51 pharmacies across South Australia, Victoria and New South Wales, and 20 Optical Stores in South Australia and is proud to partner with the event to continue captivating generations of Australian children.
