Since 1933, the National Pharmacies Christmas Pageant has grown to become one of Australia's most cherished events, celebrated every November with the support of National Pharmacies and the South Australian Tourism Commission's events arm, Events South Australia.

As the Southern Hemisphere's largest public parade, it marks the official welcoming of Father Christmas to Australia, with the man in red greeted by well over 300,000 excited parade-goers waving their favorite floats by from behind the ceremonial 'Blue Honour Line'.

From 2019, National Pharmacies is the proud naming rights partner of the Christmas Pageant. Since opening its first dispensary in Adelaide in 1911, National Pharmacies has expanded to 51 pharmacies across South Australia, Victoria and New South Wales, and 20 Optical Stores in South Australia and is proud to partner with the event to continue captivating generations of Australian children.

The 2019 National Pharmacies Christmas Pageant is on Saturday the 9th of November.