The 2026 National Pharmacies Royal Family has officially been crowned as excitement continues to build for Pageant Day on Saturday 14 November.
The Royal Family is a cherished Pageant tradition dating back to 1939. During their reign, members not only welcome Father Christmas on Pageant Day but also share the spirit of the event with communities in the lead-up to the Pageant.
Since 1933, the National Pharmacies Christmas Pageant has grown to become one of Australia's most cherished events, celebrated every November with the support of National Pharmacies and the South Australian Tourism Commission's events arm, Events South Australia.
As the Southern Hemisphere's largest public parade, it marks the official welcoming of Father Christmas to Australia, with the man in red greeted by 335,000 excited parade-goers in 2025 waving their favourite floats by from behind the 'Blue Honour Line'.
National Pharmacies is the title sponsor of the Christmas Pageant, and a proud South Australian organisation. Since opening its first dispensary in Adelaide in 1911, National Pharmacies has expanded to 51 pharmacies across South Australia, Victoria and New South Wales, and 20 Optical Stores in South Australia and is proud to partner with the event to continue captivating generations of Australian children.
