The Magic of Christmas in the heart of Adelaide

2020 National Pharmacies Christmas Pageant

From humble beginnings in 1933, the National Pharmacies Christmas Pageant is a magical, free community event, full of fantasy, floats, colourful characters, bands, dancers and more, shared by generations of Australians for 87 years.

The 2020 National Pharmacies Christmas Pageant is on Saturday the 14th of November.

Be sure to stay connected with us on our Facebook, Instagram and Twitter to stay up to date.

Pageant DVD

To order a copy of the 2019 National Pharmacies Christmas Pageant DVD, click here


In 1896, Mr Edward Waterfield Hayward - then owner of the John Martin & Company Limited, established the 'Magic Cave'. It was a Christmas fantasy world, to support children's cultural heritage and provide a joyful community Christmas experience. 

The Christmas Pageant escorted Father Christmas to the Magic Cave. Created by Sir Edward Hayward (Mr Bill), who was the grandson of Mr E. W. Hayward; the Pageant featured approximately eight floats, four bands and ran for around 40 minutes. 200,000 spectators came to watch the Pageant. 

The Pageant encouraged the development of artists, with a team of artists, carpenters, wardrobe designers and mechanics all involved in the Pageant.


The National Pharmacies Christmas Pageant is held on the second Saturday in November. 

If this day falls on Remembrance Day (11 November), the pageant is moved to the Saturday before or after, depending on the year. 

The 2020 National Pharmacies Christmas Pageant will be held on Saturday 14 November.

We are planning for the National Pharmacies Christmas Pageant, an iconic and much-loved South Australian event, to be held in its traditional timeslot on the second Saturday in November, this year being Saturday 14 November.

At the same time we are of course, continuing to monitor the situation and advice as it relates to COVID-19.

Like every other event, we will be completing a detailed COVID Management Plan and will work closely with SA Health through this planning, and will advise of any changes when they are available.

We remain committed to welcoming Father Christmas into Adelaide in November.

The National Pharmacies Christmas Pageant is in Adelaide, South Australia. The 2019 route started at the corner of South Terrace and King William Street, and finished at the Adelaide Town Hall. The 2020 Route will be confirmed closer to Pageant Day. 

The characters in the National Pharmacies Christmas Pageant are played by staff of our naming rights partner National Pharmacies.

The bands in the Pageant play on a rotation system and performance groups are selected each year to suit the Pageant's needs.

We are more than happy to receive enquiries from bands and performance groups with great ideas. Please send your performance group's contact information and a brief description of your ideas to

If your idea suits our artistic directional needs, you may just be asked to participate!

The characters in the National Pharmacies Christmas Pageant are played by staff and members of our naming rights partner, National Pharmacies. Visit National Pharmacies for more information.

Sometimes there are competitions to allow the general public to get involved in the Pageant.

Keep an eye out for these chances and make sure to follow us on Facebook for updates on these opportunities. Good luck!

Rudolph's Community Site is a special reserved area located on Wakefield Street that is accessible only by an official pass. 

Applications for Rudolph's Community Site are closed for 2019.

To get on the mailing list please email

The site caters for the following groups with pre-arranged official passes:

  • Regional schools and kindergartens
  • Community and disability organisations
  • Special schools (such as Novita, and Cara)

Patients from the Women's and Children's Hospital (and their career or immediate family) can access the Site with their WCH identification wristband upon arrival.

Those requiring wheelchair access (and their carer or immediate family) can do so without wristbands or official passes

Disabled toilets are located nearby.

As the site is a reserved space, attendees can arrive later in the morning. There is also a special bus drop-off zone, and a great team of volunteers to provide assistance and face painters to add a bit more fun! 

Attendees are invited to bring along low chairs, picnic blankets, and cushions to sit on.


Charities interested in being considered as the official charity partner of the National Pharmacies Christmas Pageant in the future should email their contact details to