The Magic of Christmas in the heart of Adelaide

Since 1933, the National Pharmacies Christmas Pageant has grown to become one of Australia's most cherished events, celebrated every November with the support of National Pharmacies and the South Australian Tourism Commission's events arm, Events South Australia.

As the Southern Hemisphere's largest public parade, it marks the official welcoming of Father Christmas to Australia, with the man in red greeted by well over 325,000 excited parade-goers in 2024 waving their favourite floats by from behind the 'Blue Honour Line'.

In 2024, we celebrated the National Pharmacies Christmas Pageant on Saturday 2nd November.

The National Pharmacies Christmas Pageant is a magical, free community event, full of fantasy, floats, colourful characters, bands, dancers and more, shared by generations of Australians.

National Pharmacies is the title sponsor of the Christmas Pageant, and a proud South Australian organisation. Since opening its first dispensary in Adelaide in 1911, National Pharmacies has expanded to 51 pharmacies across South Australia, Victoria and New South Wales, and 20 Optical Stores in South Australia and is proud to partner with the event to continue captivating generations of Australian children.