17 May 2024

Christmas Pageant to return to Rundle Mall in 2024

The date has been set for festive season fun to begin when the National Pharmacies Christmas Pageant returns to the streets of Adelaide later this year.

The event’s 92nd edition will start at 9:30am on Saturday 2 November and is set to wind through the city before Father Christmas completes his journey where it all began, in Rundle Mall.

An audience of 320,000 people enjoyed the National Pharmacies Christmas Pageant – the southern hemisphere’s largest public street parade – in 2023.

Minister for Tourism Zoe Bettison said she was delighted South Australians could start planning for the next National Pharmacies Christmas Pageant.

“This event is unique and special to South Australians, bringing huge crowds of all generations into the heart of Adelaide to launch festive celebrations,” Minister Bettison said.

“With this year’s pageant route finishing in Rundle Mall I think we will see a special finish to this iconic and much-loved event – it will be the perfect way to kick off the 2024 festive season.”

National Pharmacies Chief Executive Vito Borrello said he expected the 92nd National Pharmacies Christmas Pageant to share joy with the entire community once again.

“The love everyone shows the National Pharmacies Christmas Pageant is incredible and being able to see the joy across the entire crowd on Pageant Day is something we look forward to every year,” Mr Borrello said.

“There may still be a few more months until the event, but the countdown has started for everyone here at National Pharmacies. Our teams and our members are so passionate about this event and it fills us with great pride for what we are able to help deliver each year.”

National Pharmacies Christmas Pageant Director Brian Gilbertson said preparations were well under way for another wonderful edition of the event in 2024.

“We are ready to celebrate 92 years of festive magic in 2024 and look forward to sharing some exciting new additions with everyone too,” Mr Gilbertson said.

“Returning to Rundle Mall in 2024 is something we are looking forward to – it’s where it all began and a special way for us to honour National Pharmacies Christmas Pageant history.

“We expect a big crowd eager to welcome Father Christmas to Adelaide and explore the city afterwards.”

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