16 Aug 2019

National Pharmacies Christmas Pageant to deliver Father Christmas to the people of South Australia, arriving at the Adelaide Town Hall

Adelaide Town Hall will welcome Father Christmas at this year’s National Pharmacies Christmas Pageant, as the Pageant route ends on the leafy boulevard of King William Street.

This year will see a change to the Christmas Pageant route, with Father Christmas being delivered to the people of South Australia, through the streets of Adelaide, arriving at Town Hall.

The Pageant has enjoyed a long and wonderful partnership with David Jones, which has made the decision to end its sponsorship of the event this year. With this change, brings the opportunity to create a new arrival location for Father Christmas in 2019, on the iconic and historical balcony of the Adelaide Town Hall.

Pageant Director Brian Gilbertson said “we would like to acknowledge the partnership of David Jones, and their role in our Christmas Pageant. Their decision has afforded us an opportunity to share the wonder of Christmas in a new and exciting way by delivering Father Christmas to all South Australians via the beautiful Town Hall and travelling through the heart of the city of Adelaide”.

Father Christmas will, as always, be welcomed to the city by the Pageant Royal Family and the thousands of South Australians and visitors who line the route.

The Pageant has taken various routes over its 87 year journey, Mr Gilbertson added “it will be quite an emotional and heart-warming sight for the crowds in King William Street as Father Christmas stands on the balcony and overlooks a sea of smiling faces, excited children and families who have come to see him and herald in the Christmas season.”

Father Christmas will land at the Adelaide Town Hall and once his float has cleared the area, the public will be invited to gather in front of the Town Hall where choirs will be singing as we greet Father Christmas who will make his way to the balcony and wave to the crowds before giving his Christmas message.

The 2019 Pageant, the first under new naming rights partner National Pharmacies, will continue the tradition of delivering Father Christmas to South Australia, signifying the commencement of the Christmas season for South Australians.

The city streets of Adelaide, in particular Rundle Mall, will once again embrace the celebrations of Pageant Day and the Christmas season with their own celebrations for Christmas.

Mr Gilbertson said, “We are excited to deliver the 87th National Pharmacies Christmas Pageant to the people of South Australia. I invite everyone to check out the new Pageant route and find your favourite old or new spot, as it may be. The King William Street option will be quite beautiful with its tree-lined outlook. We look forward to seeing everyone’s wonderful smiling faces on Pageant Day and the elves at Stardust Castle are working their magic to produce another spectacular event.”

2019 National Pharmacies Christmas Pageant route

The 2019 National Pharmacies Christmas Pageant will commence at South Terrace and travel north along King William Street, through Victoria Square/Tarntanyangga and Reconciliation Plaza along Wakefield Street, left into Pulteney Street, left along North Terrace and then south along King William Street with Father Christmas arriving to greet the people of South Australia at the Adelaide Town Hall.

Route Map 2019
Route Map 2019

Naming Rights Sponsor

National Pharmacies